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Shortly after her arrest, one of Gristina’s lawyers said his client was in the process of developing a dating site “that would have rivaled ” (Match.com, like the Newsweek Daily Beast Co., is owned by IAC.)Whatever the outcome in court, Gristina’s dating defense just might be an idea whose time has come.

It is not entirely new, but the use of pop-culture references (such as Patti Stanger) and hugely successful corporations refines the idea quite a bit.

By 2015, online dating had ballooned into a billion global industry with millions of Americans crafting clever profiles, filling out surveys and scrolling through pages of singles in hopes of stumbling on a special somebody [source: Strauss].

Dating sites have become a routine facet of modern love, no longer the stigmatized virtual outlet for only the most desperate or undesirable.

During one memorable episode of The Millionaire Matchmaker, Stanger lectured her audience about monogamy, money, and “the best blow job possible.” Even if most viewers are unlikely to date a millionaire, the show’s sexual and financial frankness do reflect mainstream ideas about courtship.

“Basically, she has some very wealthy powerful friends, and she knows a lot of beautiful women.”The TV host was skeptical, as was another guest, former madam Kristin Davis, but Gristina’s family and legal team have stayed on message regarding her dating-service defense and her innocence.

Whether it was a stalling technique, a way to control spin, or a sincere account of her career goals, Gristina’s self-discipline paid off.

A panel of five judges reduced her bail to a more civilized 0,000, and the New York Post reports that efforts are underway to get a bail package approved so she can prepare for her trial at home.

Name-brand professional matchmakers like Stanger and Spindel also do well for themselves financially.

Unlike online dating sites that are free to join or charge nominal fees, professional matchmakers don't cater to a frugal crowd.

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